The term "asset," of course, plays an important role in business, but the term is often used to describe property that doesn't belong on the balance sheet -- employees, for example, are often described as "human assets."
Used in a sentence, “When human assets are leveraged, employers can increase their human capital valuation.” Assets are valuable possessions that you own, so don’t refer to your employees as “human assets” unless you practice slavery.
All of your assets should be inhuman.
Here's another example of how the word can be misused. While helping out a non-profit, someone sent me a media list and referred to it as one of his “PR assets.” I thought of the person who sent me the list as an asset, with the emphasis on the first syllable.