• strict warning: Non-static method view::load() should not be called statically in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.

Abused Word of the Day - Engage

June 25, 2014

It’s time to disengage from the word "engage."

This overused word is often used with "audience," because speakers want to "engage" their audience, even though they have no intention of marrying it.  

Marketing and sales professionals most often want to "drive engagement," but need to fill it with gas first.  Better still, the cliche-oriented business professional seeks to “drive meaningful engagement.”

What makes an engagement meaningful?  Is it an intangible bond between the engager and the engagee, or is it closing a sale?

Comments

Post new comment

CAPTCHA
For spam protection, please fill out image capture form:
Image CAPTCHA
Enter the characters shown in the image.