Abused Word of the Day - Engage

June 25, 2014

It’s time to disengage from the word "engage."

This overused word is often used with "audience," because speakers want to "engage" their audience, even though they have no intention of marrying it.  

Marketing and sales professionals most often want to "drive engagement," but need to fill it with gas first.  Better still, the cliche-oriented business professional seeks to “drive meaningful engagement.”

What makes an engagement meaningful?  Is it an intangible bond between the engager and the engagee, or is it closing a sale?

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