Defining “Public Relations” – Part 2

May 10, 2013

In a recent post, I asked readers to define “public relations” in three words or fewer.

In addition to the comments on my blog, the post has received 75 comments so far on the Public Relations and Communications Professionals LinkedIn Group.  Some of the responses are quite good.  Here are a few examples:

Telling our story

Inform, persuade, motivate

Building trust

Spread the word

Influencing public opinion

Managing public opinions

Strategically planned outreach

Clear communications delivered

Information. Conversation. Reputation.

A positive perception

Sponsored story telling

Relational communications

Tell Truth well.

Lights over darkness

Do good and get caught.

A little more humor would have been nice (one respondent wrote, “Adam needed it,” while I contributed “Veni.  Vidi.  Vici.”), but PR practitioners are a pretty earnest lot.  Nevertheless, all entries beat the old Public Relations News definition of public relations (see “What the Heck Is Public Relations?”) as “the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance."

Anyone else have definitions they’d like to add?


What is PR?

Deliver, measure messages

What is PR?

Communicating your message!

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