January 13, 2018

A disturbing business practice that has become far too common during the past year or two is the unanswered email. Other small agencies and sole practitioners I’ve spoken with have also experienced this.

We’re not talking about responding to spam. We’re talking about potential clients who have requested proposals, then decided to do nothing. And I mean nothing, as in not responding to emails and not spending a dime on marketing.

We typically spend eight to 10 hours researching and writing a proposal. Yes, there’s some boilerplate, but we also do a fair amount of research. We put some thought into what we expect to do for our clients. We’re professionals and take pride in our proposals.

And yet, in several cases this past year or two, potential clients who expressed enough interest to request proposals failed to respond after we submitted them. One failed to respond after we wasted even more time traveling to two meetings. Another failed to respond after agreeing to move forward with our proposal.

If a vendor takes the time to respond to you, at least respond back. We can take “no” for an answer. Ideally, provide an explanation why you’re not moving forward. It’s rude and unprofessional to not respond to people.

One associate who has experienced the non-response compared it to “ghosting,” a failure to communicate with someone you’ve been dating and no longer want to see. The comparison is apt.


Post new comment

For spam protection, please fill out image capture form:
Enter the characters shown in the image.