Our Blog ~ Pros and Cons

Pros and cons will discuss the good and bad in marketing, media and politics. It will also feature marketing tips and whatever else we’re in the mood for posting.

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March 18, 2018

Today’s advocates and opponents of gun control are likely to “stick to their guns” and continue believing what they believe.

We don’t know where this expression originated, but the idea of sticking to guns is a pretty odd concept. Are you sticking with Velcro? Gorilla Glue? Fly paper? It’s also not clear whether you can stick if you have only one gun. And what if you accidentally stick to a rifle or a crossbow?

Let’s bite the bullet and do away with gunstickingtoitiveness.

February 26, 2018

The hot air produced by eco-babbling consultants, activists and corporate executives has likely depleted more carbon than all of Chinese industry.

Use of environmental metaphors does not make a company environmentally friendly, green or sustainable, but, as the Paris Accord demonstrated, talking about the environment without actually doing anything can boost your image.

Remember Enron? The company was talking green and fuzzy in a big way just before it imploded.

Among the most-abused environmental terms are “ecosystem,” “ecology” and the term “environment” itself. Blame these environmental metaphors on consultant James F. Moore, who won a McKinsey Award for his 1993 article in Harvard Business Review, “Predators and Prey: A New Ecology of Competition.”

If you consider the workplace to be part of an ecosystem of living organisms, formerly known as employees, you should find work as a consultant. Who else would consider your cubicle to be part of an ecosystem?

Environmentalism has also the latest generation of efficiency experts, as businesses have stopped trying to be efficient and are instead seeking to be “sustainable.”

“Sustainable” business practices may be beneficial, reducing both waste and environmental damage, but the only way for a business to be truly sustainable is to unplug every machine and prevent employees from breathing.

Let’s continue to make businesses more efficient while reducing their impact on the environment, but the environmental metaphors are no longer sustainable.

February 23, 2018

A change agent, unlike a real estate agent, insurance agent or secret agent, exists because nothing can ever stay the same. 

A “change agent” must have “vision” and be a “thought leader.” You wouldn’t want a blind change agent or one who is a thought follower. 

If your company needs a change agent, be certain to find one who doesn’t change whatever is working in your business, but who instead focuses on areas where change is needed. Be certain, too, that you have a change-for-the-better agent, not a change-for-the-sake-of-change agent.

If you hire the wrong change agent, you may have to change change agents.

February 20, 2018

Surveys consistently show that the ability to communicate well is the skill employers value most. Today, most communication is written, so time spent improving your writing is time spent well. 

In this podcast for the Engineering Management Institute with founder Anthony Fasano, I share a few tips that should help. http://bit.ly/TECCEp169

February 16, 2018

One person cannot be a “they.” A business or an organization cannot be a “they.” Yet they are regularly expanding the use of “they.”

We’ve all become squeamish about the pronoun “he,” but substituting “they” when you’re writing about one person is absurd. It beats he/she, but it’s best to make the subject plural whenever possible, so that “they” can be used.

He is not a “they,” she is not a “they” and your company or the organization you work for is not a “they.” It’s not even a person. It’s an “it.” Don’t write, “Banana Corporation announced that they are introducing a new version of the popular y-phone.” Write, “Banana Corporation announced that it is introducing a new version of the popular y-phone.”

There’s also “they say,” in which “they” is never defined. When someone says, “They say that salt is bad for you,” that person lacks credibility, because it’s not clear who “they” is. You know what they say: only use “they” when referring to more than one person and be sure to identify who they are first.

February 12, 2018

Today, those who call others “fascists” often have more in common with fascists than the people they’re criticizing.

The word “fascist” comes from the Italian word “fascio,” meaning “group” or “bundle,” because under fascism, the emphasis is on the group with few individual rights. A fascist believes in a strong central government and has no tolerance for opposing opinions.

That sounds a lot like Antifa, the antifascist organization.

You may dislike President Trump, but that doesn’t make him a fascist. In fact, President Obama came closer to being a fascist, as he greatly expanded the role of government and set a record for adding new regulations, frequently without seeking Congressional approval.

When President Obama took office, the U.S. ranked fifth on the Index for Economic Freedom. After eight years of increasing government control through the most excessive regulation in the country’s history, the U.S. ranked 17th. In contrast, President Trump has been deregulating.

Fascism typically evolves from socialism or communism. As Nobel Prize winning economist Friedrich A. Hayek wrote, “Fascism is the stage reached after communism has proved an illusion.” Nazism, likewise, evolved from socialism. Hayek’s book, The Road to Serfdom, was written as a warning to the United States and the United Kingdom, which were becoming increasingly socialistic.

Keep that in mind the next time you think about calling someone who disagrees with you a fascist.

February 5, 2018

I’m not sure where the “base” is, but I’m guessing it’s somewhere near the box that everyone is thinking outside of.

Depending on whose base you’re touching, and where that base is located, you can get in trouble for touching base in today’s workplace. Trying calling or emailing instead.

To “touch base” is to “talk to someone for a short time to find out how they are or what they think about something,” according to the Cambridge Dictionary. We’re not sure at what point “short time” becomes “long time” and touching base becomes something else entirely.

This overused construction was recently named the most loathed example of “management-speak” in a British survey of 2,000 people. Apparently, “It is what it is” hasn’t hit Great Britain yet.

February 1, 2018

Why would anyone push an envelope? What has the envelope ever done to you? Why not pull the envelope and push your weight? 

“Push the envelope is yet another cliché promoting violence, although it’s not as aggressive as throwing someone under the bus.

You may be surprised to learn that the “envelope” in this case isn’t made of paper. According to The Phrase Finder, “The envelope here isn’t the container for letters, but the mathematical envelope, which is defined as ‘the locus of the ultimate intersections of consecutive curves’. In a two-dimensional example, the set of lines described by the various positions of a ladder sliding down a wall forms an envelope - in this case an arc, gently curving away from the intersection of the wall and floor. Inside that envelope you will be hit by the ladder; outside you won’t.” 

Does that clear things up for you? Me neither. Math was my best subject growing up, but that was a long time ago. 

Envelopes, whether they’re containers for letters or loci of ultimate intersections of consecutive curves, should not be pushed without just cause. 

January 29, 2018

When Merriam-Webster gave “literally” two seemingly opposite definitions, its writers noted that some readers were not happy about it. The definitions:

1) in a literal sense or manner: actually
2) in effect: virtually

This led readers to leave comments such as, “This is literally the stupidest thing I've ever read. 

Most often, the first definition is the desired one. And, most often, the word is literally unnecessary. It’s typically used for emphasis, as in, “I’m literally down to my last dollar.” In this case, as in most others, the sentence is stronger without it: “I’m down to my last dollar.”

You can extract the word from your vocabulary and never notice that it’s missing. But you may find that it is occasionally handy. 

Last week, I had to explain to a friend that he literally couldn’t buy a house on the water.


January 25, 2017

Sure, it’s important to try your hardest, but it’s impossible to give 110%. It’s even impossible to give 100%, unless you give up breathing, eating and other important functions that have nothing to do with your job.

If your boss asks you to give 110%, ask for 110% of your salary in your next paycheck. Giving 110% doesn’t add up.