Our Blog ~ Pros and Cons

Pros and cons will discuss the good and bad in marketing, media and politics. It will also feature marketing tips and whatever else we’re in the mood for posting.

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April 12, 2013

Depending on who you talk to, America’s unfunded liabilities for Social Security, Medicare and pensions of government employees add up to $86.8 trillion, $100 trillion or even $120 trillion.

But whatever number you use, the $120 billion trim to Social Security proposed by President Obama this week in his $3.77 trillion FY 2014 budget is “like trying to stop a runaway train with a fly swatter.”  The funds would be saved using “chained CPI,” which is just a different way of computing cost of living adjustments.

April 9, 2013

Margaret Thatcher ruled Britain at a time when leaders led.  Her passing serves as a reminder of the difference between a leader and a politician.

When Margaret Thatcher came to power, she inherited a Britain practically destroyed by socialism, having just been through its “winter of discontent.”

April 8, 2013

Common sense may be the most important trait in developing a marketing strategy, but it is sometimes missing in the decision-making process.  Our third and final post lists some of the common mistakes we frequently encounter:

April 5, 2013

In yesterday’s post, we noted that there were too many common mistakes to include them all in a single blog post.  So here’s part 2, focussing on publicity and advertising.

April 4, 2013

When it comes to marketing, common sense isn’t all that common. The same easily avoided mistakes seem to be made repeatedly.

The offenders come from many different industries, from companies large and small, and from throughout the world. Many of the following mistakes are even made by communications professionals (excluding the author, of course).

April 3, 2013

What may be the most important book for understanding today’s economy was written in 1944.

Having witnessed the rise of Nazism firsthand, F.A. Hayek, recognized that socialism inevitably leads to fascism.  He wrote The Road to Serfdom as a warning to the United States and the United Kingdom, which were becoming increasingly socialistic.

April 2, 2013

Accountants have their CPA designation.  Lawyers have their JD.  What do public relations practitioners have?

If you were to ask that question to just about anyone outside of the public relations profession, you’d get silence for an answer.  Really, does anyone who is not in the profession know what an APR is?  And does anyone really care?

April 1, 2013

“An exclamation point is like laughing at your own joke.”

F. Scott Fitzgerald

Remove the exclamation point from the keypad, and the volume of e-mail and text will drop by half, as fingertips around the world are struck dumb.

Exclamation points today are so ubiquitous, we hardly notice them.  They’re everywhere, like pickets on the fence of prose.

March 28, 2013

Have you ever spent hours writing a proposal, submitted it to a client, then never heard back?

I have, especially recently, and so have associates I’ve spoken with.  We may initially get a response or two by phone or e-mail saying that no decision has been made yet, but then nothing.  The prospect moves on without telling us what, if anything, has been decided.

Is this happening in your business?

March 21, 2013

When a reporter asks President Obama a tough question, it’s news in a “man-bites-dog” kind of way, as it happens so infrequently.  So, in the interest of spreading the news, below is an exchange between NBC’s Chuck Todd and the Leader of the Free World.

Note the classic non-answer.  I’ve included what President Obama said, but added what he was likely thinking.