Our Blog ~ Pros and Cons

Pros and cons will discuss the good and bad in marketing, media and politics. It will also feature marketing tips and whatever else we’re in the mood for posting.

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January 24, 2013

If someone is too lazy, too apathetic and maybe just too stupid to vote without being coerced into voting, do we really want that person to vote?

Is someone has to be convinced to vote … if someone has to be driven to the polls … and, most important, if someone has to be told whom to vote for, do you really want that person casting a vote? 

January 11, 2012

Imagine if professional sports teams paid athletes based on their age; and, once they reached a certain age, they had lifetime tenure.  Imagine if our sports teams were government run and had virtually no competition.  Imagine if they resisted adopting the latest technology, because it might replace some athletes.

We wouldn’t tolerate such conditions in professional sports – yet we tolerate them in our school systems.  It’s no wonder much of the world is outperforming the U.S.

January 10, 2013

Too often, logos are taken for granted.

A quality logo can play an important role in the success of a company; it’s likely that McDonald’s, for example, wouldn’t be quite as golden without the golden arches. Yet browse online or flip through the Yellow Pages and you’ll quickly find that most businesses fail to take their logos seriously. Most logos look like they were banged out with little thought or effort.

January 8, 2012

A recent post argued that a Google search of the terms “right wing” and “left wing” proves liberal media bias, given that “right wing” appears with much greater frequency than “left wing.”

For some reason, though, I neglected to add the word “extreme” to my search.  You would think the terms “extreme right wing” and “extreme left wing” would never be used, as they are redundant.  Referring to someone as “right wing” or “left wing” implies extremism.

January 8, 2012

Want to make certain that your press releases and pitches get ignored by reporters and editors?  It’s easy.  Here are a few tips:

The reverse pyramid method is so yesterday!  Why not build a little suspense and bury the news in the third paragraph?

Repeat key words frequently.  Your press release will be boring and redundant, but search engines will be more likely to find it.

January 7, 2012

Former Vice President and almost U.S. President, winner of the Nobel Peace Prize, Oscar winner, environmental activist and profiteer.  Al Gore certainly has quite a curriculum vitae.

Who would imagine that someone with his credentials would allow an outlet for terrorist propaganda a foothold in the United States?

But he did – and he’s $100 million richer for it.

January 4, 2012

When Hollywood producers make movies, they disrupt local businesses, demand (and get) discount pricing, then leave, creating no permanent jobs.

So why is this considered “economic development,” worthy of tax credits so large that Hollywood producers not only end up paying no taxes, they are able to sell off the credits and make a profit – at the expense of those of us who actually pay taxes?

January 3, 2012

Reporters, editors and public relations practitioners are all supposed to be communications professionals.  So why do we do such a poor job communicating?

Some reporters never bother to return calls or respond to e-mails.  Conversely, PR agencies hire fresh college grads and put them on the phone to spend their day calling and e-mailing reporters, which is why many give up responding to PR practitioners.

January 1, 2013

President Obama has likely been too busy pushing the country to the brink of the fiscal cliff to make any resolutions this year, so I’ve made some for him.

Give A Speech Without “I” In It.  In 2009, after hearing President Obama’s speech about rescuing General Motors from bankruptcy, The New York Times Errol Morris wrote that, “I was reminded of the last scene of ‘Godfather I,’ when Michael Corleone, who begins the film as a young idealistic patriot, ends it by striking the pose of a Roman emperor as subordinates kiss his ring.”

December 27, 2012

Those who work out regularly always dread going to the gym during the first week of January.

That’s when the New Year’s resolvers arrive.  Having never been to the gym before, they won’t realize that the seats on the fitness equipment were not made for long rests and that benches are supposed to be used for pressing weights.