• strict warning: Non-static method view::load() should not be called statically in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of content_handler_field::options() should be compatible with views_object::options() in /services3/webpages/k/o/kowal.com/public/sites/all/modules/cck/includes/views/handlers/content_handler_field.inc on line 208.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /services3/webpages/k/o/kowal.com/public/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.

Our Blog ~ Pros and Cons

Pros and cons will discuss the good and bad in marketing, media and politics. It will also feature marketing tips and whatever else we’re in the mood for posting.

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June 4, 2013

In more than 20 years of business, I have never had a client ask me to cover up the truth.  If one did ask, I would walk away.  Dishonesty is not only morally wrong, it’s almost always disastrous for the client.

June 3, 2013

You’d think Massachusetts Auditor Suzanne Bump would be singled out for praise for finding that Massachusetts is paying welfare benefits to dead people.

But no.  Based on the reaction of Governor Deval Patrick and others, you’d think Ms. Bump was the one doing something illegal.

May 30, 2013

Guest post from Tom Hagley Sr.:

I like to challenge people to define public relations in two words. Other professions define themselves in two words—doctors practice medicine, lawyers practice law, accountants keep records. People in these disciplines define their work in two words, issue invoices and get paid accordingly for their expertise.

Not everyone in PR can do the same because many people—yes, many people— in public relations cannot define what they do.

May 29, 2013

The most difficult task we have as marketing professionals should be the simplest – convincing clients to think like their customers.

It’s difficult, because clients are wired to think in the language of their industry.  When we translate it into English, it sounds foreign to them.

May 28, 2013

America didn’t become the freest and most prosperous country in the world by accident.

Our military forces, from the Minutemen to the soldiers who fought in Afghanistan and Iraq, have given us the freedom we enjoy by putting their lives at risk every day.

May 23, 2013

Those who practice law are called lawyers or attorneys.  Those who practice medicine are called doctors or physicians.  Those who cover news are called reporters or journalists.  Those who practice public relations are called … well, there’s really no consistent title.

Are we public relations practitioners, still practicing after all of these years?  Are we public relations specialists or public relations professionals?  Are we publicists or press agents, which implies that all we do is get our clients published?  Are we flacs?

May 21, 2013

Dear graduate.

Your education is just beginning.  Welcome to the real world.

As you begin your job search, you’ll notice that there are few jobs for people with your lack of experience.  If you have a liberal arts education, you’re ill-prepared for a real job anyway.

The college that provided you with your degree in journalism or women’s studies may make money off of it, but you won’t.  Now, don’t you wish you chose a major that was a little more challenging?

May 20, 2013

"Maybe there is a beast. ... maybe it's only us.'"

William Golding, Lord of the Flies

 

The anarchy of the Internet is one of its greatest attractions.  Anyone can say anything.  And, when leaving comments, we’re all equals.

So what should I make of the discussion I began in the LinkedIn group Public Relations and Communications Professionals that has attracted more than 250 comments?

May 16, 2013

Maybe the IRS should be investigating tax-exempt organizations.

Instead of targeting conservative organizations, though, the IRS should consider targeting liberal organizations.  You know – the ones that pay no taxes, but want to raise everyone else’s taxes.

When organizations are tax-exempt and are not paying to support the government, those of us who pay taxes are indirectly supporting them with our tax dollars.  Why should my tax dollars benefit organizations that want to raise my taxes?

May 15, 2013

Baby killer Dr. Kermit Gosnell has been sentenced to life in prison.  A more appropriate sentence would have been death by “snipping.”

Snipping” is the term for killing a person by cutting the spinal cord with scissors.

That may sound like a horrible punishment for a 72-yaer-old man, but it’s the method he used to kill hundreds of babies in his abortion mill.