Our Blog ~ Pros and Cons

Pros and cons will discuss the good and bad in marketing, media and politics. It will also feature marketing tips and whatever else we’re in the mood for posting.

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Apri 23, 2013

The “Pros and Cons” blog now receives dozens of comments a day.  Unfortunately, though, most of the comments are trying to sell basketball shoes, Ugg boots or Coach pocketbooks.

In the pre-Internet days, junk mail and telemarketing calls were the only annoying interruptions.  Today, throwing out the trash is practically a full-time job.

April 22, 2013

If you write for a living, you likely spend way too much time worrying about little things, like when to use a comma, whether it’s OK to split an infinitive or when to write in second person.

Nothing is too trivial to escape attention.  For example, I’ve long wanted to know what happened to the extra space at the end of a sentence.

It used to be routine to use two spaces at the end of a sentence.  Now, no one (except for real old timers, like me) uses two spaces.  When did one space become acceptable?

Two spaces are much better than one.  The double space reinforces the end of a thought.  It makes a sentence a sentence.

Maybe it’s more efficient to use one space, but if you want the reader to think about each sentence, an extra space can create an opportunity to pause for a nanosecond or so before moving on to the next sentence.

So give me back my space.


April 22, 2013

With its overtones of sexism and male dominance, the term “master bedroom” is becoming the latest victim of political correctness.

It does have a Fifty Shades of Gray sound to it, I guess, but I doubt that anyone other than the PC police have given much thought to the term “master beroom.”

The preferred substitute, “owner’s bedroom,” doesn’t do much to remove the connotation of slavery in the term “master bedroom,” though.

I’d be fine with calling it a “mistress bedroom,” to balance out all those years of using the term “master,” but I don’t think my wife would be thrilled by the term.

Here’s an idea.  Why not just call it by the term we used when I was a kid – “bedroom.”

April 19, 2013

Tragedy brings out the best and the worst in people.

After the Boston marathon bombings, the worst terrorist attack on U.S. soil since 9/11, Boston residents became united.  Many at the scene helped the injured and there was a widespread outpouring of goodwill.

April 19, 2013

After considering cease-and-desist proceedings against Netflix for posting on its Facebook page that it is not streaming more than a billion hours of video a month, the Securities and Exchange Commission has done an about face and has decided to allow public companies to make material disclosures via Facebook and Twitter.

Welcome to the 21st century, SEC.

April 17, 2013

You just can’t make this up.

Jane Fonda will be playing Nancy Reagan in an upcoming movie called, “The Butler.”  That’s kind of like Fidel Castro playing George Washington.

Hanoi Jane as the former first lady has not played well with some.  As Larry Reyes, a Navy veteran and founder of the “Boycott Hanoi Jane Playing Nancy Reagan” put it, “I’m not a conservative or a liberal, I’m an American.  And that was a slap in the face.”

Why Jane Fonda of all people?  Must be her physical resemblance to Mrs. Reagan.

April 17, 2013

Can we just start treating everyone the same already?

Should it matter whether someone is black, white, Asian or Hispanic?  Should it matter whether someone is a man or woman, straight or gay?

Of course not.  It’s illegal to discriminate based on race, religion, sex or creed.  So why do we need special laws to protect special interest groups?

April 18, 2013

People for the Ethical Treatment of Animals (PETA) may have to change its name to People for the Unethical Treatment of Animals, based on its slaughter of kittens and puppies.  As The Huffington Post put it, “approximately 2,000 animals pass through PETA's front door every year and very few make it out alive.”

The article is accompanied by some truly sickening photos.

So is PETA really about protecting animals or raising money?  You be the judge.

Read our PETA satire, “Stop the Slaughter of Innocent Bugs” here.

April 17, 2013

Our post, “Proposals: Just Say ‘No,’ “ created a discussion on the PR United LinkedIn group, where I found that our experience is similar to that of agencies all over the world.

The initial post noted that potential clients sometimes request proposals, then fail to respond to e-mails and phone calls once a proposal is submitted.

April 16, 2012

How ironic that yesterday was the tax filing deadline for most of American and Patriots Day in Massachusetts and Maine.

The patriots fought for “no taxation without representation,” but 238 years after the battles of Concord and Lexington, that’s what we have.