Marketing People Talk Funny

February 1, 2013

Sometimes it’s difficult to figure out what marketing people mean when they talk.  Marketing is not as challenging as, say, being an engineer or a file clerk, so some in the business try to make it sound challenging by using the words they think their clients want to hear.

Like lawyers, if people understood what we were talking about, they wouldn’t pay us as much as they do (we have a ways to go to catch up to lawyers, of course).

The Obamanomy

February 4, 2013

Anyone who heard President Obama’s logic-defying inaugural address knows that we can expect even more government during term two, but what exactly is his economic plan?  Here’s a sneak preview:

Everyone will work for the government.  The private sector is driven by that ugly thing called “profit.”  So why not eliminate it?  Think of the benefits:

No News Is Bad News

February 4, 2013

We all accept that the Internet is replacing newspapers and even broadcast media as the primary source of news.

But what if something worse is happening?  What if people are deciding that they don’t care about news?

How Many Federal Laws Are There? No One Knows.

February 7, 2013

No one knows how many laws there are in the United States.  Apparently, no one can count that high.

They’ve been accumulating, of course, for more than 200 years.  When federal laws were first codified in 1927, they fit into a single volume.  By the 1980s, there were 50 volumes of more than 23,000 pages.

We’re All Crazy

February 8, 2013

Disruptive Mood Dysregulation Disorder (DMDD) is in.  Childhood Disintegrative Disorder (CDD) and Pervasive Developmental Disorder (PDD) are out, having been absorbed by Autism Spectrum Disorder (ASD).

These are among the latest changes in the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders, which will be published this spring by the American Psychiatric Association.

To Increase Profitability, Hold On To Your Customers

February 11, 2013

The best way to get new customers is to pay attention to your old customers. When outstanding service is provided, customers buy more. Better still, they also may refer new business to your company.

The Unaffordable Care Act

Febryary 12, 2013

President Obama and members of Congress must have had a good laugh when they named the Patient Protection and Affordable Care Act (ACA), aka ObamaCare.

The idea that a 2,800+ page law that creates 150 new regulatory boards would reduce the cost of anything is ludicrous.  The ACA will increase the cost of healthcare in a big way.

The Next Big Thing: Gender-Free Language

February 13, 2013

Pity the poor pronoun “he.”  No two letters strung together have caused more angst for a generation of writers than that simple pronoun.

It was once a man’s world, in which “he” ruled.  Then along came “gender neutral” language, one of the signature achievements of the baby boomer generation.  Awkward sentence constructions are its legacy.

State of the Union: What Union?

February 14, 2013

Between his state of the union speech and his inaugural address, it should be clear by now to anyone with ears that President Obama is suffering from delusions of grandeur.

He’s going to save the environment, provide public education starting at age four, increase the minimum wage, tilt at more alternative energy windmills, fix the country’s infrastructure, provide stronger gun control, make it easier to vote and finally address immigration.

And yet he says that nothing he’s proposing “should increase our deficit by a single dime.”  Right.  And the Affordable Care Act is going to cut the cost of healthcare.

PR Peeves #6, #7, #8 and #9: Why News Is Boring

February 15, 2013

I previously wrote that news may be becoming passé (see “No News Is Bad News”).  Media is not blameless.

These are challenging times for reporters, editors, producers, public relations practitioners and others in the news business.  Addressing the following “PR peeves” would help rejuvenate the news business: