What do you get when you combine an advertisement with a news story? Those in the industry would say, “An advertorial.” Those who have spent money on advertorials, though, would say, “Not much.”
The advertorial is the illegitimate child of advertising and journalism. It represents the worst of both worlds, as it lacks the credibility of journalism and the effectiveness of advertising. It’s as tacky as an infomercial and generally as worthy of attention as yesterday’s weather forecast.