Today, content marketing rules. We create content, manage content, share content and even try to amplify content. Content is being promoted, optimized, aggregated, repurposed and even curated.
So what is this thing called “content marketing” and how can it help your business?
The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
The CMI provides plenty of free information, but it could use some help with its content, which is loaded with marketing clichés, so allow me to translate that definition for you.