The abuse has to stop.
In the business world, thousands of words are being mangled, tortured, distorted and misinterpreted every day. The words may not feel the pain, but those of us who read them do.
Consider an example plucked from the Internet: “Human capital valuation is too important to silo it within HR.” Oh, the torture! Make it stop!
Or consider this sentence from a press release: “Kate will work closely with our leadership team to enhance our efforts in nurturing home-grown talent and attracting skilled professionals who can infuse their unique expertise in areas of growth.”
If your expertise is in “areas of growth,” perhaps that is unique, but this agency’s “home-grown talent” must have kept its talent at home when this press release was written. The writer must have been too busy enhancing, nurturing and infusing to write a sentence that makes sense.
In a previous post, I poked fun at fellow marketing professionals who overuse and abuse words like branding, robust, proactive and solution. But, as the above examples show, there are many more victims of abuse and marketing professionals aren’t the only abusers. It’s time to call your attention to some of the victims.
I will attempt to publish an example daily, beginning tomorrow. Doing so could keep this blog active for many years.