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When You Take Your Own Photos, Think Before You Shoot

July 10, 2013

Digital cameras are giving people a false sense of security.

They create the illusion that all you have to do to produce photos for your Web site, your newsletter and other communications is to point and click.

Point and click and you’ll produce a photo, but it’s unlikely to be very good.  Fortunately, there’s plenty you can do to improve the quality of your photos.

Newsletters Shouldn’t Be Snoozeletters

June 7, 2013

If properly developed, an e-letter or newsletter can be a valuable tool in any company’s marketing program. Unlike most communications, e-letters and newsletters can keep you in contact with your market on a regular basis. They can make your services tangible, enhance your image and help to position your company as a leader in its field.

But e-letters and newsletters often fail to accomplish these goals. Most newsletters are snoozeletters. E-letters are often too copy heavy and unattractive.  The typical newsletter is a two-color rehash of company press releases and is filled with the kind of photos no other publication would print – the slightly out-of-focus photos of people shaking hands and smiling at the camera.

Common Sense Needed – Part 3

April 8, 2013

Common sense may be the most important trait in developing a marketing strategy, but it is sometimes missing in the decision-making process.  Our third and final post lists some of the common mistakes we frequently encounter:

Common Sense Needed – Part 2

April 5, 2013

In yesterday’s post, we noted that there were too many common mistakes to include them all in a single blog post.  So here’s part 2, focussing on publicity and advertising.

Proposals: Just Say “No”

March 28, 2013

Have you ever spent hours writing a proposal, submitted it to a client, then never heard back?

I have, especially recently, and so have associates I’ve spoken with.  We may initially get a response or two by phone or e-mail saying that no decision has been made yet, but then nothing.  The prospect moves on without telling us what, if anything, has been decided.

Is this happening in your business?

What Does Your Company Look Like? The Role of Your Logo

January 10, 2013

Too often, logos are taken for granted.

A quality logo can play an important role in the success of a company; it’s likely that McDonald’s, for example, wouldn’t be quite as golden without the golden arches. Yet browse online or flip through the Yellow Pages and you’ll quickly find that most businesses fail to take their logos seriously. Most logos look like they were banged out with little thought or effort.