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Newsletters Shouldn’t Be Snoozeletters

June 7, 2013

If properly developed, an e-letter or newsletter can be a valuable tool in any company’s marketing program. Unlike most communications, e-letters and newsletters can keep you in contact with your market on a regular basis. They can make your services tangible, enhance your image and help to position your company as a leader in its field.

But e-letters and newsletters often fail to accomplish these goals. Most newsletters are snoozeletters. E-letters are often too copy heavy and unattractive.  The typical newsletter is a two-color rehash of company press releases and is filled with the kind of photos no other publication would print – the slightly out-of-focus photos of people shaking hands and smiling at the camera.

No News Is Bad News – Part 2

February 20, 2013

It was encouraging to see our blog post, “No News Is Bad News,” receive 49 comments on the Public Relations and Communications Professionals LinkedIn Group site, especially since the comments were pretty perceptive.

While almost all of those who commented agreed with my assessment that most people are no longer interested in news, there was some optimism, too.  General conclusions are that:

  • Hard news is being abandoned for celebrity news and “human interest” fluff.
  • Media have assumed that this is what readers and viewers want, but it may not be true.
  • News reported on the Internet is often inaccurate.
  • Social information is replacing real news.

The comments speak for themselves.  Here are snippets from a few of them:

PR Peeves #6, #7, #8 and #9: Why News Is Boring

February 15, 2013

I previously wrote that news may be becoming passé (see “No News Is Bad News”).  Media is not blameless.

These are challenging times for reporters, editors, producers, public relations practitioners and others in the news business.  Addressing the following “PR peeves” would help rejuvenate the news business:

No News Is Bad News

February 4, 2013

We all accept that the Internet is replacing newspapers and even broadcast media as the primary source of news.

But what if something worse is happening?  What if people are deciding that they don’t care about news?