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IMC Can Increase Results and Stretch Your Budget

"...everything from your business cards to your billboards should work together in perfect harmony."

By David P. Kowal

If a boat’s oars are not rowing in the same direction, the boat will go nowhere, no matter how hard you row. Marketing communications follows the same principles. If a company’s Web marketing is going in one direction, advertising is going in another direction, public relations is going in a third direction and collateral is being developed just to look good with no consistent objectives, the communications program is bound to fail.

Fixing Leaks in Your Marketing Plan

"It is not enough to photocopy last year’s marketing plan, change the dates and expect it to work."

By David P. Kowal

Don’t Use the Same Old Marketing Plan

"It is not enough to photocopy last year's marketing plan, change the dates and expect it to work."

By David P. Kowal