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Common Sense Needed – Part 2

April 5, 2013

In yesterday’s post, we noted that there were too many common mistakes to include them all in a single blog post.  So here’s part 2, focussing on publicity and advertising.

Common Sense Needed To Avoid Common Mistakes

April 4, 2013

When it comes to marketing, common sense isn’t all that common. The same easily avoided mistakes seem to be made repeatedly.

The offenders come from many different industries, from companies large and small, and from throughout the world. Many of the following mistakes are even made by communications professionals (excluding the author, of course).