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Influencing Behavior

May 30, 2013

Guest post from Tom Hagley Sr.:

I like to challenge people to define public relations in two words. Other professions define themselves in two words—doctors practice medicine, lawyers practice law, accountants keep records. People in these disciplines define their work in two words, issue invoices and get paid accordingly for their expertise.

Not everyone in PR can do the same because many people—yes, many people— in public relations cannot define what they do.