Syndicate content

Becoming Your Own Publisher (Content Marketing, Part 2)

April 22, 2014

Content marketing is a form of self-publishing.

Instead of publicizing company news, publishing articles in media or arranging interviews on newsworthy topics, content marketers typically write and post content on a blog, then “amplify” their message by tweeting it, and posting on LinkedIn, Facebook, YouTube and elsewhere.

Blogs are the media and social media are the channels for distributing your news.  An e-blast can serve both purposes.  In either case, you get to control your news, develop your messaging and target your audience as narrowly or as broadly as you’d like.  However, you also have to develop your own audience.