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Abused Word of the Day: Curate

January 15, 2017

It makes sense to create, manage, optimize, share and promote your content, but do we really need to “curate” it?

Ironically, today’s hip and modern social media experts have borrowed the word from dusty, musty museums, which use curators to organize and manage exhibits. Museum curators don’t call historical relics and works of art “content,” and social media types shouldn’t call themselves “curators.”

The word “curate” is derived from the Middle English curat, which was a “person charged with the care of souls.” Sweet Jesus! We doubt your content curator would ever be confused with a parish priest.

According to social media expert Rohit Bhargava, a content curator is “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”

In other words, a content curator is a content manager. Why not call it that?