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Proposals: Just Say “No”

March 28, 2013

Have you ever spent hours writing a proposal, submitted it to a client, then never heard back?

I have, especially recently, and so have associates I’ve spoken with.  We may initially get a response or two by phone or e-mail saying that no decision has been made yet, but then nothing.  The prospect moves on without telling us what, if anything, has been decided.

Is this happening in your business?

What the Heck Is Public Relations?

February 26, 2013

How would you define public relations?

Do your clients know what it is you do or are supposed to do?

Considering we’re supposed to be communications professionals, those of us in the public industry have done a miserable job defining what we do.

Marketing People Talk Funny

February 1, 2013

Sometimes it’s difficult to figure out what marketing people mean when they talk.  Marketing is not as challenging as, say, being an engineer or a file clerk, so some in the business try to make it sound challenging by using the words they think their clients want to hear.

Like lawyers, if people understood what we were talking about, they wouldn’t pay us as much as they do (we have a ways to go to catch up to lawyers, of course).

Want More Business? Answer Your Phone.

January 31, 2013

If we are living in a service economy, why is it so difficult to get service?  Try calling almost any company in America and you’ll see what I mean.

Anyone Can Write – Just Like Anyone Can Sing

December 12, 2012

It’s true that anyone can write – in the same sense that anyone can sing. Writing well, like singing well, takes practice, skill and a discerning ear.

Unfortunately, many people in the business world write off key without realizing it. They produce a cacophony of overused words like “quality,” “solution” and “service,” and mistake it for a concerto. Like the tone-deaf singer at church, they attempt to make up in volume what they lack in skill.

Finding An Angel

November 28, 2012

The economy is weak, capital is scarce and Congress is considering a new tax on angel investing. Money is difficult to come by for almost any business.

Yet entrepreneurs seeking angel funding often believe in their business so strongly, they don't understand why investors aren't lining up to give them money.