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Writing Tips

February 20, 2018

Surveys consistently show that the ability to communicate well is the skill employers value most. Today, most communication is written, so time spent improving your writing is time spent well. 

In this podcast for the Engineering Management Institute with founder Anthony Fasano, I share a few tips that should help. http://bit.ly/TECCEp169

Cliché of the Day: Life Is a Journey

January 17, 2018

Life is a journey, alright. And it’s an especially arduous one if you have to listen to banalities like “life is a journey,” “the journey to recovery,” “life is a journey, not a destination” and other variations. You can find many additional examples on inspirational posters, but it’s not going to inspire those of us who dislike clichés and hate to travel. “Life is a journey” has traveled far enough. Let’s retire it.

We’re Writing for Your Customers

May 29, 2013

The most difficult task we have as marketing professionals should be the simplest – convincing clients to think like their customers.

It’s difficult, because clients are wired to think in the language of their industry.  When we translate it into English, it sounds foreign to them.

When Should You Use An Exclamation Point? Almost Never!!!!

April 1, 2013

“An exclamation point is like laughing at your own joke.”

F. Scott Fitzgerald

Remove the exclamation point from the keypad, and the volume of e-mail and text will drop by half, as fingertips around the world are struck dumb.

Exclamation points today are so ubiquitous, we hardly notice them.  They’re everywhere, like pickets on the fence of prose.

Anyone Can Write – Just Like Anyone Can Sing

December 12, 2012

It’s true that anyone can write – in the same sense that anyone can sing. Writing well, like singing well, takes practice, skill and a discerning ear.

Unfortunately, many people in the business world write off key without realizing it. They produce a cacophony of overused words like “quality,” “solution” and “service,” and mistake it for a concerto. Like the tone-deaf singer at church, they attempt to make up in volume what they lack in skill.